Press

ANAHEIM (AP) — When 29-year-old YouTube star Meghan Tonjes launched a podcast with crowd-funding site Patreon a year ago, it was one of dozens of things the singer-songwriter was doing to grind out a living online. Today, it’s paying her rent.

YouTube creators now have a new tool to help them figure out just how much they deserve to be paid. After six weeks in beta, the digital influence tool and analytics resource Social Bluebook launched on July 21, 2015, with former Maker Studios executive Chad Sahley leading the way.

You can’t put a price on fame, and that’s a problem for YouTube, Vine and Instagram creators trying to be paid fairly for their work. Social Bluebook, a new platform announced today, aims to solve that problem by using hard metrics to help creators assess their bottom-line worth to advertisers and brands.

As new apps, platforms, and brand studios are emerging at a frenzied pace, industry leaders in the creator community collaborated to present a real solution-based program that empowers their peers.