Frequently Asked Questions
What is Social Bluebook?
Social Bluebook is a resource to help creators find their brand value and give them a starting point for their negotiations. These prices are generated from branded content deals; this information is collected regularly from across the globe and adjusted as market conditions change.
How do I use Social Bluebook?
Find Your Value
Social Bluebook calculates a suggested price that you can use as a starting point in negotiations with an advertiser. Our valuations take into account the most important factors such as the reach, viewership, engagement, genre, and demographics of your social platform.
Select which social platforms you want to send in a verified quote to an advertiser. The advertiser will be able to see your Social Bluebook audience demographics as well as your suggested price if you choose to include that information.
Create a Public Profile
A public profile allows you to display your own web-based media kit of all of your platforms and demographics to advertisers interested in working with you. You can also fill out a brief description and display relevant examples of your content.
How much does it cost to use Social Bluebook?
Social Bluebook is free to use for creators.
When will other platforms be added?
We add platforms as soon as we have enough verified data to calculate your values.
How do I change the job type for a platform?
On each individual platform are drop-downs that you can click to look at individual job types for your platforms.
What is the engagement grade?
A platform’s engagement grade is determined by the amount of engagement your platform receives for an upload compared to other creators in your reach grade. Every platform has seven engagement grades ranging from C to A++.
What is the reach grade?
A platform’s reach grade is determined by the amount of followers your platform has in correspondence with other users on the platform. All but Twitter have nine reach grades from C- to A+, while Twitter has seven reach grades ranging from D to A+.
Where do these numbers come from?
How do I refresh my platforms to see the newest values and statistics?
Press the ‘Refresh’ link at the top of your first platform on the values page to allow Social Bluebook to display the newest data available from your platforms and calculate your current platform’s value.
Why do my values fluctuate?
Alongside market and monthly fluctuations, Social Bluebook is constantly honing in on your values as we receive more verified data on real-world deals that creators have made.
How do I add additional platforms?
On the Values page, click the ‘Add Platform’ button above your platforms.
How do I delete a platform?
Press the trash can icon to the top right of the platform you want to delete, then confirm deletion.
What is a quote?
A quote is a statement of your value. This value is generated for every individual platform you have connected to Social Bluebook. You can refresh your value by clicking ‘Refresh’ on the values page.
How do I send a quote?
Press the ‘send quote’ button above your platforms on the values page. Once you have pressed the button, check off which platforms you would like to email out in a quote and click next.
Can I send multiple platforms in one quote?
Yes, you can send a package quote by checking all platforms you wish to send after clicking the ‘Send Quote’ button on the values page.
What are production fees?
Production fees are any costs needed to produce the content being uploaded and tend to be used for elaborate shoots. The cost of production may include the crew, set design, sound stage, costumes, cameras, lighting, catering, equipment, and accommodations associated with larger productions.
High-end shoots may need to hire several vital crew members. The following are examples of some crew members and ballpark figures for working with them:
- Editors ($200 – $600 per day)
- Director of photography ($100 – $1000 per day)
- Production assistant ($100 – $250 per day)
- Audio mixer ($200 – $750 per day)
How do production fees work?
What are representation fees?
A representation fee is a percentage of the suggested upload price that is allocated to a representative negotiating on your behalf.
Here are some typical rates for different types of representatives:
- Manager: 10%
- Agent: 15%
- Creative Agency: 25-30%
- Multi-Channel Network: 10-50%
What does a sponsor see when I send a quote?
The sponsor sees the same information you see; the only exception is that the sponsor cannot change the month of upload or the job type you selected.
How do I edit my name, password, and other account information settings?
On the desktop site, select the icon at the top right corner of the screen, then select ‘edit profile’ to edit your personal information. On the mobile site, select ‘profile’ at the bottom of the menu, and then select ‘edit profile’.
To change your email address, contact us at firstname.lastname@example.org.
Can I have my platforms on more than one account?
At this time, only one account can hold a specific social media platform. If your social media platform is incorrectly on another account, please email us at email@example.com.
How do I log out from Social Bluebook?
Why don’t I get a value for my YouTube?
There can be a couple reasons you did not see your value:
- You connected your Google+ or your Gmail that is associated with your YouTube channel, but not your actual channel. Be sure to connect the YouTube channel associated with the email you provided when linking your platform.
- Your YouTube channel has less than 10 videos. You need at least 10 videos for Social Bluebook to calculate an accurate value.
- You have not uploaded a video in over four years. You must have at least one video that is less than four years old for Social Bluebook to accurately calculate a value.
Why can’t I see my Facebook’s profile’s worth?
Facebook API only allows pages to be calculated. If you do not have a page associated with your personal profile, you will not receive a calculation.
These numbers seem too high/low.
All values provided are a starting point for your negotiations. If the number seems high, you may have been underpaid for the previous deals you’ve made. The range provided below the suggested price shows your lowest value if the brand is not a fit for your content, and the highest value if the brand is a perfect fit for your content.
My platform is not working.
If your platform was once working and is not working anymore, first delete and re-add your platform to Social Bluebook.
If adding a platform for the first time or re-adding a platform does not work, contact us either via our contact form or firstname.lastname@example.org and we will get back to you as soon as we can.