Frequently Asked Questions

Find answers to all of your questions about Social Bluebook here.

What is Social Bluebook?

Social Bluebook is a resource offering a suite of tools that makes doing business with social media easy. We offer a set of features for both social media creators and advertisers representing brands that takes out the difficulties in branded content deals. It’s free to get started; read more on what Social Bluebook can do for you below.

What can a Social Bluebook Creator do?

Find Your Value
Social Bluebook calculates a suggested price that you can use as a starting point in negotiations with an advertiser. Our valuations take into account the most important factors such as the reach, viewership, engagement, genre, and demographics of your social platform. These prices are generated from branded content deals; this information is collected regularly from across the globe and adjusted as market conditions change.

Create a Public Profile
A public profile allows you to display all your platforms and demographics to advertisers on Social Bluebook to easily find you. Alongside your platform information, you can also fill out a brief description about yourself, select categories that best fit you and your social media platforms, and display relevant examples of your content.

Send a Proposal
Social Bluebook allows you to create a professional proposal to share your branded content integration ideas with advertisers. The form includes everything an advertiser needs to make a decision about your offer.

Manage Your Projects and Get Paid
Easily manage your accepted proposals in the projects area. Communicate with the advertiser directly and track all your deliverables for all your active projects. After deliverables are completed, Social Bluebook generates an invoice for you to send immediately to the advertiser.

What can a Social Bluebook Advertiser do?

Find Creators
Find thousands of creator platforms and all of their API-verified stats. Filter by social platform, reach, engagement, age/gender demographics, location, and price. Search for specific creators with our quick search and create lists of creators you want to work with on your campaigns.

Request for Proposals
Reach out to the creators you want to work with. After you fill out the high-level details, you can request a proposal from multiple creators at once. Creators will then be prompted to send back a proposal with their ideas and which of their platforms they want to use for your campaign.

Manage Your Campaigns
Communicate directly with the creators, approve content before it is uploaded, and track creator proposals, due dates, and uploads easily from a single campaign dashboard.

Send Payments With One Click
Social Bluebook helps keep track of the creator’s invoices, payment due dates, and offers a secure method to easily pay each creator in all of your campaigns. Payments are held securely for you until you release it at campaign completion. Don’t worry about 1099s; Social Bluebook does all the work for you.

Creators

As a creator, you can connect your social media platforms for valuations and other insights, create public profiles, send proposals to advertisers, and manage your projects.

Find Your Value

What is the ‘type of content’ section?

The type of content specifies the nature of the content you are uploading for the branded content deal. The specific content type changes the suggested price for that deal.

What is the engagement grade?

A platform’s engagement grade is determined by the amount of engagement your platform receives for an upload compared to other creators in your reach grade. Every platform has seven engagement grades ranging from C to A++.

What is the potential reach grade?

A platform’s potential reach’s grade is determined by the amount of followers your platform has in correspondence with other users on the platform. All but Twitter have nine reach grades from C- to A+, while Twitter has seven reach grades ranging from D to A+.

What is the viewership grade?

Unique to YouTube, the viewership grade is determined by the amount of views your videos receive in relation to other users on the platform. It has nine reach grades from C- to A+.

Where do these numbers come from?

We calculate your value based on the views, engagement, genre, and demographics of your platform. This value takes into account market fluctuations, monthly fluctuations, and the type of promotion the brand requests.

How do I refresh my platforms to see the newest values and statistics?

Press the ‘Refresh’ link at the top of your first platform on the values page to allow Social Bluebook to display the newest data available from your platforms and calculate your current platform’s value.

Why do my values fluctuate?

Alongside market and monthly fluctuations, Social Bluebook is constantly honing in on your values as we receive more verified data on real-world deals that creators have made.

How do I add additional platforms?

On the ‘Manage Platforms’ page, click the plus button in the lower right-hand corner.

Can I have my platforms on more than one account?

At this time, only one account can hold a specific social media platform. If your social media platform is incorrectly on another account, please email us at support@socialbluebook.com.

How do I delete a platform?

Click the three dots on the top-right of the platform you want to delete, then select ‘delete platform’.

When will other platforms be added?

We add platforms as soon as we have enough verified data to calculate your values.

When happened to the quote tool?

The quote tool has been retired in favor of the new Proposals tool. The Proposal tool still allows you to send your rates as well as your social media stats, alongside a professional pitch with your ideas on how to promote the advertiser’s product.

Creating a Profile

What is a profile?

A public profile is a page for you to display all statistics of your connected platforms on one page. On a public profile you can also add a bio, select categories that best fit your content, and upload content examples.

What is the purpose of a profile?

Creating and filling out a profile will help advertisers know more about you and your content.

What is my rating?

Your rating is an aggregate of all ratings advertisers give you after the completion of a project. Ratings are currently disabled for the newest version of Social Bluebook and will be included again in the future.

What are my categories and values?

Categories are genres that best fit the content of your social media platforms. Values are the ideals that best fit with the message you want to communicate to your audience.

Why does Social Bluebook ask for contact information?

The contact information Social Bluebook asks for is to notify you about potential branding deals, replies to your proposals, and upcoming steps for your projects.

Is my contact information public?

All information listed under ‘Contact Info’ is private and only available to you and Social Bluebook.

What are content examples?

Content examples are examples of your original content you have uploaded to your social media platforms. These can include both branded content examples from past projects and content you consider the best displays of your work.

How do I hide or display a platform?

On the platform page, press ‘edit’ just above your listed platforms. Click on the platform you want to change, then toggle the display on or off. Click save.

How do I know which platforms are or aren’t displayed on my profile?

Platforms that are not displayed to the public on your profile are marked by an eye crossed out. All of your connected platforms are automatically displayed on your profile.

What is a minimum rate?

When you enter in a minimum rate for a platform, an advertiser has to make an offer equal or greater than the value entered in order for them to send a request for proposal to you.

How do you add a minimum rate?

On the profile page, press ‘edit’ just above your listed platforms. Click on the platform you want to change, then enter in your minimum rate. Click save.

Can ANYONE see my suggested rates on my profile?

If you toggle the suggested rates on when creating a proposal, this will turn on the suggested rates for anyone viewing your profile to see.

How do I view my public profile as the public sees it?

Everything that is public on your profile can be seen in an incognito browser window at http://socialbluebook.com/#/public/profile/yourprofileusername.

You can also copy the link for your profile by clicking the ‘share’ button in the top right of the profile.

Is my profile public? If so, is EVERYTHING public?

To the public, your profile displays your visible platforms and their stats, averages, grades, and demographics (if applicable). It also displays your ‘about me’, categories, values, rating, and any content examples you have connected. It does not display any suggested or minimum prices and it does not display contact information.

The Proposal Process

What is a proposal?

A proposal is a professional offer to send to brands with branded content ideas for their products. Inside a proposal a creator specifies the proposal name and details, important dates, and the platforms they want to use for this project.

How do I create a proposal?

From the ‘My Projects’ page, click the plus button at the bottom right-hand corner to start a new proposal.

What is the “Proposal Expiration Date”?

This is the amount of time an advertiser has to respond to your proposal. They will not be able to reply to your proposal past the expiration date set.

What does “Draft due, set number of days before upload” mean?

Advertisers like to preview and approve branded content before it is posted. This preview is known as a draft. The draft due date is the number of days a creator needs to send the draft before uploading the branded content. For instance, if the draft due date is set three days before upload, and the upload is due on 07/30/2017, the draft is due on 07/27/2017.

What is a deliverable?

A deliverable lists the details of what you will do for one specific post on one specific platform on one specific day.

How do I send a proposal?

Once you have filled out all required fields for a proposal, press ‘Save and Continue’. From there, you can send someone a proposal by copying a link, sending them an email, or through text message.

Have your proposal ready to go but you do not have an advertiser’s contact information yet? It’s no problem; you can go back to saved proposals and send them later by going to the ‘proposals’ tab under My Projects and clicking the mail arrow associated to the proposal you want to send.

How do I edit a proposal?

You can edit a proposal by going to My Projects and clicking the edit link associated to the proposal you want to change.

How do I find advertisers to send proposals to?

Don’t know where to start finding advertisers? Here are some tips:

  • Generally speaking, advertisers look for platforms with 5,000 followers and greater. While there are exceptions and some advertisers will work with smaller creators, 5,000 followers minimum for the main platform is generally expected. Focus on growing your platform with new original content to continuously grow your audience to attract more advertisers.
  • Determine the genre of your content. Genres include lifestyle, family, travel, games, fashion, and so on.
  • Identify small to medium-sized brands with products and services that fit the genres of your content that you would like to promote.
  • Go to their website and look to see if they have an influencer marketing or ambassador program. If they do and you fit their requirements, reach out to them to express your interest. If they do not, reach out to their marketing team or general information team to see if they are interested in working with you. Send them a link to your profile to show them your platforms and content.
Can I start a proposal and save it for later?

Yes. You can save a proposal after filling in all required fields. Press ‘Save and Continue’ at the bottom to save your information, then leave the page.

Platform Troubleshooting

Why don’t I get a value for my YouTube?

There can be a couple reasons you did not see your value:

  • You connected your Google+ or your Gmail that is associated with your YouTube channel, but not your actual channel. Be sure to connect the YouTube channel associated with the email you provided when linking your platform.
  • Your YouTube channel has less than 10 videos. You need at least 10 videos for Social Bluebook to calculate an accurate value.
  • You have not uploaded a video in over four years. You must have at least one video that is less than four years old for Social Bluebook to accurately calculate a value.
Why can’t I see my Facebook’s profile’s worth?

Facebook API only allows pages to be calculated. If you do not have a page associated with your personal profile, you will not receive a calculation.

My stats are out of date.

To refresh your platform’s stats, click the ‘refresh’ button to the top-right of the Manage Platforms page. If any issues occur in the process, delete and re-add your platform

These numbers seem too high/low.

All values provided are a starting point for your negotiations. If the number seems high, you may have been underpaid for the previous deals you’ve made.  The range provided below the suggested price shows your lowest value if the brand is not a fit for your content, and the highest value if the brand is a perfect fit for your content.

My platform is not working.

If your platform was once working and is not working anymore, first delete and re-add your platform to Social Bluebook.

If adding a platform for the first time or re-adding a platform does not work, contact us either via our contact form or support@socialbluebook.com and we will get back to you as soon as we can.

Advertisers

As an advertiser, you can find creators and request proposals from them, manage all your campaigns, and easily pay them with a single click.

Find Creators

Why do some platforms have more than one platform associated with it on Find Creators?

Those are the creator’s other platforms that reside on their account. Every user that has more than one platform will have a drop-down arrow to the right of the platform name.

What is the engagement grade?

A platform’s engagement grade is determined by the amount of engagement your platform receives for an upload compared to other creators in your reach grade. Every platform has seven engagement grades ranging from C to A++.

What is the potential reach grade?

A platform’s potential reach’s grade is determined by the amount of followers your platform has in correspondence with other users on the platform. All but Twitter have nine reach grades from C- to A+, while Twitter has seven reach grades ranging from D to A+.

What is the viewership grade?

Unique to YouTube, the viewership grade is determined by the amount of views your videos receive in relation to other users on the platform. It has nine reach grades from C- to A+.

Why do certain filters only apply to specific platforms?

Each platform listed on the Find Creators page was connected through the platform’s API to give Social Bluebook accurate information. Some APIs offer more information than others.

  • Genres only apply to YouTube platforms.
  • Country, gender, and age range only apply to YouTube and Facebook platforms.

If you need demographics of a platform that is not available through API, we recommend looking at the creator’s associated platforms (by clicking the drop-down arrow to the right of their name) and looking at the platform with the same branding as the one you wish to work with.

Can I save a list of favorite creators for later?

Yes. Check the creator’s platforms which you want to save, then at the top of the search results click ‘add creators’. From there you can add them to a campaign already existing or add them to a list of favorites to save from later.

Where can I find my saved favorites lists?

Click the heart icon in the navigation to view your favorites lists.

How do I edit my list of favorites?

In the Favorites section, press the list link to view your favorites. Click the ‘edit’ link beside the list’s name to edit its name and users attached to the list.

Can I share my list of favorites with others?

Yes. In the Favorites section, press the share icon associated to the list you want to send out. You can also find this icon inside an open list of favorites. You can send it by copy/pasting a link, through email, or through SMS.

Starting a Campaign and Requesting a Proposal

What is the difference between ‘Proposals’ and ‘My Campaigns’?

In the ‘My Campaign’ tab you find every campaign that you created to send out to creators. In the ‘Proposals’ tab you will find every proposal that the creator initiated outside of your campaigns.

How do I start a campaign?

Navigate to ‘My Campaigns’ and click the plus button in the bottom-right corner to begin a campaign.

What is the difference between the idea and the goal for a campaign?

In the idea field, an advertiser enters any preliminary thoughts on what a creator can do within their sponsored post. If you have no particular ideas in mind, let the creator know that you want to hear their ideas.

In the goal field you enter what you hope to achieve out of these sponsored posts, such as conversions, social media followers, brand awareness, etc.

What are the minimum and maximum prices?

The minimum price entered is the minimum amount you are generally willing to pay an individual creator. The minimum price has to be at least $50 USD. The maximum price is the highest amount you are willing to pay for an individual creator.

 

What is a deliverable?

A deliverable lists the details of what you will do for one specific post on one specific platform on one specific day.

How do I send a request for proposal to creators for my campaign?

Once your campaign is created and you are inside your campaign, click the person icon at the bottom-right corner of your screen. From there you can find new creators by clicking the magnifying glass or select creators from a pre-made list by clicking the heart icon.

Can I send out requests for proposals for my campaign more than once?

Yes. Go to ‘My Campaigns’ and select the campaign you want to add more creators to. Click the icon at the bottom-right corner and select creators from either the search or your lists.

Account Information

General information about managing your account.

How do I edit my name and other personal settings?

As a creator, you can edit your personal settings in your profile by clicking the arrow in the upper-right hand corner and clicking ‘profile’. Click the edit button in the box.

As an advertiser, you can change your payment address by going to the ‘My Finances’. For all other changes, please contact support@socialbluebook.com.

How do I change the email address I log in with?

To change your account’s email address, contact us at support@socialbluebook.com.

How do I log out from Social Bluebook?

Select the drop-down arrow at the top right corner (the navigation menu on mobile) and click ‘log out’ at the bottom.

Payments and Refunds

Everything you need to know about Social Bluebook and your money.

Do I have to pay to use Social Bluebook?
Social Bluebook is free to use for both our creator and advertiser users. The only time a user will need to pay is when a proposal is agreed upon through both sides and reaches completion. All payment is processed through Braintree, a PayPal company. All fees listed are in United States Dollars (USD).
What is the transaction fee for completed projects?
  1. For proposals initiated by the creator, the charge is 5% on both sides. For example, in a $100 transaction, $105 is paid by the advertiser, and $95 is received by the creator.
    • The 5% transaction fee covers the cost and convenience of using Social Bluebook as a secure payments facilitator.
    • Braintree receives 2.9% plus 30 cents per transaction.
  2. For campaigns initiated by the advertiser, the charge is 10% on both sides. For example, in a $100 transaction, $110 is paid by the advertiser, and $90 is received by the creator.
    • As Social Bluebook provided the connection for the relationship, there is a slightly higher transaction fee for both sides.
    • Braintree receives 2.9% plus 30 cents for each transaction.
Is there a minimum amount per transaction?

All transactions must have a minimum value of $50. For instance, as a creator, all of your deliverables in a proposal must add up to at least $50. As an advertiser, if you specify deliverables and payment for the creator in your request for proposal, the amounts must add up to at least $50.

What is your cancellation and refund policy?

Cancellations and refunds are evaluated on a case-by-case basis by a Social Bluebook team member.

  1. As a general rule of thumb, Social Bluebook will fully refund any projects where the creator has not posted any of their content publicly (exceptions to this would include pre-posting fees covered by the creator such as production costs or equipment rentals).
  2. If a creator has posted a deliverable as specified by the proposal outline, the payment specified for this particular deliverable will be released to the creator and the remainder of the fees will be refunded to the advertiser.
  3. Remember: every project is evaluated on a case-by-case basis. Reach out to support@socialbluebook.com with the project information and the reason for the requested refund.