We all know that social media is more than a place to share cat videos with your family and friends. There are a lot of opportunities to make (a lot) of money, and affiliate marketing is one of them.
Anyone who has a product to sell can use affiliate marketing. The affiliate then promotes that product and tries to convince people to buy it. That’s why social media influencers are a natural fit.
The key to your affiliate marketing success can be knowing which social platform to use. You need to understand where your target audience is most active and reactive. This doesn’t always mean where you have the most followers or subscribers. Engagement is much more important when it comes to getting someone to buy something. Start by checking the My Values page of your Social Bluebook account. There you can see your Engagement Grades on different social platforms.
Now, how do you drive sales to make that commission?
Create Affiliate Redirect Links
Affiliate links can look spammy and immediately turn off your audience. Create a clean and simple looking redirect link to increase the chance of someone clicking on it.
Shorten Your Links
Shortened URLs are more appealing to users and have a higher chance of getting shared. Bit.ly, Goo.gl, Owl.ly, are some of the most popular URL shortening tools.
Focus On Quality Content
With anything you post on social media, you should always focus on the quality of your content first. You get a loyal following by creating posts that provide value to your audience. Once you’ve earned their trust, they’re more likely to buy a product you recommend. Try promoting your affiliate link at the end of an engaging post of video.
Link Product Images
People are more attracted to a product after getting to see it. It’s even better if you can use the product in your post or video. If not, you can use a product image or even take a screenshot of the page you’re promoting. After all, a picture is worth a thousand words.
Promote High Quality Products
People are more likely to buy a high quality product. A higher priced item also means a higher commission for you. You can also lose followers if they buy a poor quality item you recommended.
Try Pay Per Click Affiliate Programs
A pay per click program will pay you every time a user clicks your shared link. Some merchants also offer pay per subscription programs. These pay you when a user signs up or subscribe for a service through your link.
Run paid advertisements or paid searches
It takes money to make money. If you invest a little money in a paid advertisement or search, you can increase your post’s reach. Facebook will even help you target certain demographics by age, location, or interest. Twitter allows your to promote tweets, and you can run paid searches on Google Adwords.